Marketing to women for car insurance

Women make the majority of decisions when it comes to both home and business purchases. They are the big spenders. But more importanly they spend differently. Women are more apt to do comparison shopping.

In Search of Excellence, cites women in America as the largest single spending bloc on the planet. As they see it, “Its just plain stupid not to cater to them.”

Startups and small businesses can apply some of the same lessons that big brands have been learning about effective marketing strategies for women.

Delia Passi, ounder of Medelia Communications, is a true expert on how to build market share among women. Delia observes that the strategy today is about recognizing and appreciating women as individuals.

Here are here tips.

Let women take the lead: Women are information gathers; they want to make educated decisions. They will ask many questions so take the time to answer the questions in detail. This will provide her the comfort level she seeks to make purchasing decisions.
Really listen to them: Women communicate differently than men when trying to get their message across. You may notice that women will tell you multiple stories - this is in order to feel comfortable that they’ve relayed their message. Though this may seem scattered in actuality, their thought process usually takes them further into the decision process then you are aware. So, while you’re thinking she cant stay focused, she’s wondering why you cant keep up!
Dont push: Women will purchase when they’re satisfied that they are making the best decision, and that means multiple factors need to be considered. A woman will consider how the decision will affect her family, what’s the company’s reputation, is the advisor to be trusted, what is his/her reputation, can I trust that this product will serve all my needs?
Start a long-term relationship: Women value relationships and will be more interested if she feels you are equally interested in creating a long-term relationship as opposed to just making the sale. Be honest - your efforts will be rewarded by her dollars, loyalty and even referrals.
Communicate product value instead of listing features: Sounds simple, but many organizations develop and market products without ever asking their female customers what features they think are most important and why.
Be consistent. Understand that she’s always watching. Women are great at detecting inconsistencies. If your marketing message doesn’t match up with your product performance and your retail experience, you’ve lost her trust and she’ll go somewhere else.
Be honest and committed. Women will do a lot of comparison shopping when it comes to buying car insurance. Make sure you live up to your promises, and she just might return.

Remember - comparison shopping when you get auto insurance online will go a long way in reducing your premiums.

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Filed Under Car Insurance for Women |

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Car Insurance For Woman | Marketing to women for car insurance